Economic Development Marketing & Priorities PDF
April 15, 2024 Alissa Sklar and Anatalio Ubalde for fDi Intelligence
This new publication focuses on economic development priorities, marketing, budget, and effectiveness. Priorities should drive programs and marketing. Effectiveness should dictate the budget allocated to the programs and marketing so that valuable resources are not wasted. Priorities, strategies, and budget should all work together synergistically to maximise economic development effectiveness.